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By Joel Bakan

Corporations have discovered a brand new source to be mined for revenue: our children. during this stunning and indelible behind-the-scenes trip, Joel Bakan, acclaimed writer and award-winning maker of the well known movie and foreign bestselling e-book The Corporation, uncovers the marvelous measure to which businesses take advantage of the targeted vulnerabilities of kids, control mom and dad’ fears, and function with callous fail to remember for children’s wellbeing and fitness and future health.

The variety of young children taking harmful psychotropic medications has skyrocketed as pharmaceutical businesses hire insidious, usually unlawful strategies to inflate diagnoses of problems and persuade mom and dad their youngsters require medicine. A hugely refined advertising and marketing deploys more and more sophisticated and strong strategies to play on children’s severe feelings and needs and to trap them into obsessive consumerism. laptop online game designers craft ideas to titillate little ones with intercourse and violence, whereas social media builders infiltrate and form children’s social and emotional worlds to compel them to spend a growing number of monetizable time on-line. America’s colleges are being reworked into revenue facilities whereas young children are subjected to more and more regimented instructing that thwarts interest and creativity, numbing the enjoyment of studying. And children’s continual illnesses, from bronchial asthma to melanoma, autism, and beginning defects, gradually improve as millions of latest business chemical compounds are dumped into their environments.

Nelson Mandela as soon as sagely remarked that “there should be no keener revelation of a society’s soul than how it treats its children.” the matter this present day, as Joel Bakan finds, is that enterprise pursuits have made retaining teenagers super tricky. firms pump billions into rendering mom and dad and governments powerless to defend youngsters from an unrelenting advertisement attack, with the outcome that when a century of development, within which protecting legislation and laws have been greatly promulgated, kids are once more uncovered to titanic harms by the hands of monetary actors.

Childhood below Siege leaves no room for doubt that this attack on early life is an important difficulty of our time. a robust manifesto for pressing switch, it empowers us to guard our personal youngsters whereas delivering concrete and real looking proposals for felony reforms that might defend all young children from those predatory practices.

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Three. goal advertising. four. baby welfare. I. identify. HD2731. B227 2011 339. 4’7083—dc22 2011001628 ISBN 978-1-4391-2120-7 ISBN 978-1-4391-4118-2 (ebook) For Rebecca Myim and Sadie Rita (in loving reminiscence) and Paul with all my love Contents Acknowledgments creation bankruptcy One: The Century of the kid bankruptcy : Whack Your Soul Mate and Boneless lady bankruptcy 3: the recent Curriculum of formative years bankruptcy 4: Prescriptions for revenue bankruptcy 5: Pom-Poms for drugs bankruptcy Six: a perilous and Unnatural test bankruptcy Seven: Precautionary stories bankruptcy 8: In Our personal yard bankruptcy 9: Race to Nowhere bankruptcy Ten: Narrowing Minds end Notes Index Acknowledgments Rebecca Jenkins, my spouse, love, muse, ally, and relied on editor, encouraged, inspired, and believed in me. She enhanced the prose and concepts of this publication, draft after draft, together with her deep intelligence, yes instinct, and memorable ear for stable writing, whereas additionally preserving me targeted, convinced, and hooked up to the enjoyment and sweetness of lifestyles. My young children, Myim and Sadie, encouraged me and gave me wish, their lives and love, and my love for them, the finest solutions to the occasionally nagging query “Why am I doing this? ” I thank Myim for his clever and probing insights approximately, and support with, prior drafts, in addition to his unrelenting optimism and interest concerning the global. I thank Sadie for her teachings concerning the worlds of sweet sixteen, and the deep emotional intelligence she brings to every thing she does. Paul Bakan, my father and lifetime highbrow mentor, helped me with the learn, supplied sage suggestion and ideas relating to drafts, and instilled self belief together with his love and religion in me. different clever and fantastic souls, no less significant in my existence and paintings for the very fact they now not stroll the earth, are Marlee Kline and Rita Bakan. I owe lots to either one of them. My editor on the unfastened Press, Emily unfastened, has been an enthusiastic and unflagging supporter. She greater the e-book along with her continuously insightful modifying and her convinced and impeccable experience of what should be stated, and whilst it's best to say not anything. My agent Tina Bennett had religion within the venture from the very commence and made the e-book larger along with her unique and clever principles. Diane Turbide at Penguin Canada and should Sulkin on the Bodley Head supplied valuable insights and encouragement, as did Cecile Barendsma and Dan Hind. Ken Davidson helped with considerate reviews on prior drafts and likewise, together with his spouse Reva and their kinfolk, with friendship and help. sunrise Brett did a lot of the examine for and contributed concepts and insights to chapters 2 via five. Lisa Nevens and Claire Immega additionally did examine for the publication. Gary Burns, Bruce Lanphear, and Larry Raskin commented helpfully on prior drafts, and discussions with Eleanor Feirestein, Mark Achbar, Danny Bakan, Andrew Petter, and Derryk Smith supplied worthy principles at a number of phases of the examine and writing. i'm thankful to boot to the people who agreed to be interviewed for the undertaking and therefore took the time to supply me with their tales and insights.

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